Application of CRM software in E-commerce: Increase sales with better Customer Management


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If you are in E-commerce business, achieving higher traffic and more purchases are likely to be your primary objective. And, this is more than enough to make your head spin. Besides, you have to deal with thousands of issues related to shipping, delivery, product return, customer queries, product disputes, so on and so forth.

The market transformed dramatically in the past decades. We are now in the power era of consumers. Today customers have hundreds of options available online. 36% of online customers spend more than 30 minutes deliberating before a purchase.

You can reasonably assume that this time goes into making price and product comparisons you’re your competitors.

So, the competition is on the pick. Customers are positioned to decide which company will thrive and which one will bite the dust in the market melee.

A CRM software recognizes customers as a significant asset of the company and maintaining strong customer relationship should be the fundamental course for any business.

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Measure all the incoming Data to understand your customer

By integrating a CRM platform, you can record and structure all sources of customer information. This includes purchase history, preferences, geography etc.

An E-commerce CRM can help you maintain this dynamic data that relates to all consumers. This includes address, phone numbers, purchases, delivery data, and mode of payment, refunds and many others. A CRM makes it easy to reply over any customer queries on shipping, delivery and product return.

CRM can greatly improve your efforts to manage customer data, once they have signed up, ordered, or bought from the site. With solutions like notifications, discount alerts, and updates for order tracking and shipping – you can see how bulk text messaging has a place in the CRM system.

It’s possible to record all the updates of interaction with customers. So, the customer service executives can track the enquiry or instantly catch up with any customer communication.

Live Chat Facility with CRM Software

Sometimes product descriptions are not enough to convince the customer to make a purchase.57% of the visitors reported abandoning a site due to lack of information. While 88% of customers said that a live chat facility made their digital experience better.

A live chat option helps you harness the initial interest into a definite purchase. This includes instant response to customer queries and thus reduce exit rate of traffic. You will also be able to make more appeasing product suggestions to the target audience.

Personalized Offers Based on Buying History

Now, what is personalization? People generally use this term while giving people a customized shopping experience based on their buying behavior, interest zone, demographics and psychographics.

CRM software helps you gather valuable information about customers’ buying history, so that you can understand their interest areas. By tracking the purchasing pattern, the source through which they entered and how many time they have entered, you can offer shoppers personalized discounts, suggestions and deals.



For example, consider that you have a grocery shopper, who frequently purchases fruits. By segmenting a personalized email that advertises new stocks or product discounts, you can instantly increase the response rates.

Similarly, you can suggest new released thriller books by sending personalized mail to a thriller lover. An online book store can advertise a personalized discount on Dan Brown’s Angels and Demons, which could potentially inspire him/her to make the purchase.

If you know a repeat visitor has checked a particular product/service, you can entice further action by presenting a voucher or discount coupon to enhance loyalty.

According to a survey conducted by Experian, 61% of brands are now using personalized esperience to build customer loyalty.

Initiate After-sales Customer Engagement

Customer retention is a vital component of after sales service. With all the required information available on your fingertips, you can provide better service after sales. You can now not only address shopper concerns regarding orders, product information and inventory, but also increase sales by recommending products to your customers.


Increase Sales Opportunities and Maximize Revenue

A CRM benefits you by creating dynamic online catalog and initiating direct customer interaction. Let’s see how Customer Relationship Management software helps to reinforce online sales –

  • It simplifies the way of updating new products, models, prices, description, discounts and offers.
  • It leverages cross- selling promotions and up- selling opportunities.
  • Search faction enables visitors to search and find what they want – allows them to view products with certain features, like color, size, style and model.
  • It helps to increase loyalty that strengthens long term relationships with customers.
  • It provides a convenient platform to interact with customer, resolve their queries, take their feedback and finally, gain their confidence.
CRM helps to reinforce online sales
Conclusion :-

In a competitive E-commerce market, a CRM software could be your data goldmine. By collecting all feasible customer data, you can create a 360 degree view of your prospects and customers. This will give you the insight to increase your future sales opportunities. In the other hand, better communication and excellent customer support ensures better buyer incentives and long-term customer relationships. This also increases the probability of acquiring more first time customers.

Meanwhile, the CRM is also not a closed and fixed system. It needs to be constantly reformed and developed to meet current and future business requirements.

Kapture CRM offers a comprehensive process automation platform that caters to your online business requirements. Try Kapture free CRM trail. For any query and information, contact at +91 7899887755 or

Four Smart tips to improve your direct sales outcomes



Do direct sales still matter or is it just a part of the old system that needs to be removed.

In most organizations, direct selling remains the significant part that determines the ultimate turnovers. If you can master the direct sales process, it will instantly get you more customers and higher revenues.

If you get really good at direct selling, it means lesser hardships at achieving the targets. It also helps you build and nourish better customer relationships. However, being bad at direct selling will lead to directly opposite results.

In this blog, we will look into the different aspects and characteristics of the direct sales process.

Direct Selling is a Prime customer acquisition channel

Whether you’re selling a physical product or software, the direct sales is an important part of your business. Even as your initial touch point with the prospect is through email or website, you will probably need a direct meeting to actually realize the final transaction.

This keeps the direct selling as a critical phase for all your sales funnels.

If you aren’t good at this phase of your sales process, it’s likely that you will suffer a significant drop-off at this part of the sale.

Also, the direct selling is a combination of multiple skills. Typically this includes negotiation, presenting a convincing demo or some other closure defining activity. Otherwise, you are likely to end-up watching the majority of your sales opportunities fail immaturely and bite the dust.

For this, you need to be attuned to realize all the direct selling opportunities that come your way.

Figure out a direct sales approach

In the world of online transactions, you could use elaborate sales funnel and multiple touch points to close a particular sale. But the direct sales take a fast-lane approach that need speedy decision making.

Any sense of inadequacy or inefficiency could easily puncture your chances of closing those sales opportunities. Usually, the direct sales reps need much more data to actually help you close the deals.

This makes the speed and efficiency of decision-making to be the significant aspects of your sales approach. You should be able to tweak your individual decisions to utilize the available opportunities.

A direct sales app like a mobile CRM can help you manage the sales activities at the desired efficiency. This helps you make all the necessary decisions through a single unified platform.



This helps you eliminate point of indecisions or time-lag throughout your direct sales process. The unified system also gives you easy access to product features and consequently better chances of deal closures.

Personalize and manage the customer meetings

In the present scenario, you should deal with an increasingly well-educated customer base. The customers should be well-aware about available market options and the pricing ranges.

By personalizing the existing relationships, you can easily combine and manage the existing relationships.

A normal business process facilitates numerous arenas to collect and personalize your customer relationships. The role of the business would be to utilize and leverage all these numerous touch points.

According to pitneybowes, these are the possible touch points to collect data and build customer relationships.

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If you can properly utilize these touch points, it will lead to better customer relationships and engagement. It’s also a resourceful opportunity to discover revenue generation avenues.

Scaling the number of direct sales meetings

In a competitive arena, the number of sales closed to the meetings attended is always falling.

This requires you to consistently increase the number of sales meetings attended during each day. You should also get your best foot forward in these situations.

This problem could affect the entire organization vertical.

For example, the wall street journal shows that an average CEO spends 18 hours a day on meetings and 20 hours on miscellaneous activity every week.



You can multiply these numbers by 10X for an average sales guy where he needs to collect and figure out all the aspects.

At the end, this limits the ability to efficiently scale the number of meetings. A better daily meeting planner system lets you manage and arrange the meetings throughout the day. You can also radically increase the number of meetings attended each day.

Manage and organize daily negotiations

Typically, the sales negotiations are a normal part of all sales deal. A successful sales negotiation program lets you influence and create multiple opportunities – deal margins, up sell and cross sell opportunities, total product customization etc. It turns multiple aspects of the deal making to your advantage.

As most of the live negotiations are a part of direct sales, you should be equipped to close every deal.

In a successful negotiation, you need to constantly add data and successful deal factors that lead to closure. If you can lead to particular closures, you can accelerate the deals. Otherwise, it will face constant troubles. It may also require a flow of information that facilitate faster decision making.

This requires the direct sales person to come-up with conclusive decisions at the earliest. This is true for small and large organizations alike…

A mobility-based CRM platform helps you streamline multiple parts of the decision making. This also helps you lay-out the process flow that leads to individual decisions.

Take away:-

The difference between closing 10% – 5% of your sales meetings are usually worlds apart in terms of the final generated revenue. A good direct sales team will be able to discover and convert the right opportunities. This is usually achieved by the most agile and versatile sales teams.

Kapture CRM is a mobility-based CRM platform that enables you to navigate the challenges of the daily sales. Contact us to learn more about improving your direct sales @ +91 7899887755! You may also start with a Free CRM demo or 30-day free CRM trial.

How to measure the ROI of your customer service?



If you are a part of an established business, determining and maximizing the ROI is the guiding light towards making the right business decisions. The logic goes that a particular activity that generates the highest ROI should have the highest priority. In this sense, the sales and marketing departments are considered as the most valuable parts for most businesses.

Usually, the customer service doesn’t figure in the primary ROI-generating activities. First of all, can you even comprehensively calculate the ROI of the customer service? There are a number of underlying problems associated with this challenge.

Let me explain!

Let’s first consider the sales.

It’s the overall expense versus overall sales.

Now let’s take the case of marketing.

For an e-commerce venture, it’s the cost of goods sold versus the overall marketing expenditure.

In either of these cases, you can calculate the ROI by a simple mathematical formula.

Measuring the ROI of Customer Service

As you may have already guessed, you can’t find the ROI for customer service by a simple and straightforward graph or formula that will show the total return on your customer service. This is because the customer service has a much wider impact over the overall business operations. You can also run into trouble if calculating the total impact of a customer service.

Rather, in order to calculate the ROI, you need to consider the different activities that are impacted by customer service. By strengthening these ingrained business activities, you can improve the overall efficiency of your business operations. In this blog, we will cover some of those activities that get practically infused into your business operations.

Increasing the customer retention

It’s a public secret that successful organizations don’t reach their revenue goals through closing new deals, but through retaining the existing customers. The most successful companies typically have high customer retention rates.

According to online data aggregator marketing profs, the marketing or advertising agencies look at these different aspects to manage their business.

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Image Courtesy: Domus Client Needs Poll

Basically, the clients expect businesses to understand their objectives, consistently come-up with innovations and deliver new ideas.

The studies in other fields have shown very similar trends for customer expectations.

 Identifying the daily inefficiencies for businesses

For a modern business, all the business operations should be closely co-related and interdependent. Most businesses suffer from having an inadequate process flow that fail to address the individual parts.

If you can improve an individual part of your business process, it will lead to overall process improvements.

By having a proficient customer service program, you can effectively evaluate the multiple aspects of your customer service.

This includes

  1. ROI of your marketing programs
  2. Discovering up sell & cross sell opportunities
  3. Optimizing different operations
  4. Evaluating employees

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A customer service suite will successfully recognize the individual processes that improves your overall business.

 Decide on your base for user research

User research is a powerful game changer. A well-tweaked user research enables you to manage your business situations, gain customer attention, and evaluate market opportunities. In short, it helps you evaluate and manage the diverse way that lands a customer purchase.

Customer experience is the way to manage and divert these business opportunities.

The customer service could be your natural strategy for user research.

The Kapture CRM software facilitates storing the different customer information on a centralized data base.

This makes user research into a normal part of your daily business process. It helps you collect insights and manage your business process.

Collectively, it helps you understand your customers and give better direction to your marketing and sales operations. The platform adds different customer types into a common database.

This helps you aggregate and filter the customers based on the right parameter.



If there is some feature or service that your customers repeatedly request, incorporating that particular package will lead to more sales. Consequently, this will generate higher ROI.

They help you to be attuned to the reality of the marketplace and organize the different needs of the market.

Minimizing bad customer Experiences

In recent studies and surveys, customer experience has trumped the alternate operations as the chief revenue generators.

If you can deliver great customer experiences, it will generate higher sales. By 2020, it’s even expected to overtake product and price as the key differentiator.




The key to providing a great customer experience is to humanize your business interactions. In the modern era, it can be possible only through a great customer service.


It’s usual to see the customer service taking the backseat to the more direct ROI-impactful activities such as sales, marketing, advertising etc…. Even if you decide to be careful about counting and account for customer service ROI, you are most likely to only get a limited picture.

The key to selling customer service to oneself or to the management depends on understanding these diverse impacts.

A service CRM platform helps you understand and manage the different aspects of your customer service interactions. The comprehensive 350+ reports cover the diverse correlations within your business process. In this, the service platform helps you measure the true impact of customer service.

Learn more about easy ways to improve our customer service. Contact us @ +91 7899887755 You can also sign-up for a free CRM demo or 30-day free CRM trial

Converting Challenges into Opportunities: Manage your customer Feedback with a CRM software


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One of the main challenges of business-customer relations is about dealing with negative feedback. Customer service has always been a central part of developing brand loyalty. In fact it is the heart of a business model that allows a business to thrive.

It’s easier than ever for consumers to openly share brand experiences. Now they are also using online portals and social channels to express their resentment. But, the way you reply to unhappy customers will decide what they say about your brand afterward.

Major Crisis Scenario’s Faced by the Executives

Suppose your cafe receives a negative review with just 1.5 rating on Zomato. Or someone raises quality issue against your brand by calling the customer service executive. What will you do then? How will you react?

These are the main paths that businesses usually tend to take after receiving a negative review.

  1. Respond to the query at the earliest and reach a resolution.
  2. Try to bury the bad review with an avalanche of manufactured self-written positive reviews.
  3. Reply the thread with a ‘meah’ let us know more.
  4. Forget the platform and promote the website on other forms.

Except the first solution, all the other paths will gradually increase your issues further down the line. Responding to customer queries will give you actual customer insights and wisdom.

Below are the basic situations that may incite a customer complaint.

  • Outages
  • Security Breaches
  • Product Bugs

These are all immediate problems that demands immediate resolution.

In the usual circumstances, the crisis response in medium to large scale business takes the following turn.

Most people accept the infrequent humanly errors or system faults. By truly listening to the unhappy customers, you can make the most satisfying outcome possible.


Getting customer Response is vital

Giving response is extremely important, especially for the negative review or complaint. Some customer service executives tend to avoid negative feedback, as it shows up customer dissatisfaction openly. But, each dissatisfied contact is potentially an asset for your organization and a crucial referral source – if you are willing to listen.

  • Resolve a complaint in customer’s favor and they will do business with you 70% of the time.
  • Happy customers, who get their issue resolved, tell 4-6 people about their experience.

Most unhappy consumers don’t even bother to complain, they just silently quit your business. For each customer complaint online, there is at least 26 other customers, who remain silent. No matter the size of your company, customers who complain are giving you the chance to keep them engaged.

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This can be achieved by having an efficient helpdesk software. The helpdesk software lets you collect all social queries to be streamlined on a single dashboard.

This allows you to view and respond to a large pool of customer queries. This way, your service team need not complain about the frequently incoming social queries.

Switch Your Thinking from Dealing with a Complaint to Handling a Concern

Behind your consumers’ complaint is likely a genuine concern that you can help them with. Emphasis on the concern and a way out will come more easily.

In order to avoid losing customers, you need to make it easy for them to complain. Let them know their criticisms are welcome. A complaining consumer cares enough about your brand to at least bring the issue to your attention. So, always thank the customer for taking out time to complain.

Make Your Customers Feel Heard



According to the American Express Survey, 67% of customers usually hung up the phone out of frustration. Listen to them carefully and empathetically – let them know you understand their feelings and you are taking them seriously.

While having one-on-one conversation with the client, some little, yet important things should be remembered. Customer service executives only care to ask for the customer’s name 21% of the time. It is important to show respect with a few basic conducts.

We all like to feel special and appreciated. It can be done easily by acknowledging not just the facts faced by the customers, but also how it made them feel.


Give Personalized Attention- Then Follow Up

Personalized attention is the first thing that a complaining customer needs. Then they expect that the company would spontaneously reply back or follow up the situation.

Clarify, to the best of your knowledge, what happened and why it happened. Then make it clear what you plan to do about it and give an exact time line by when it will be resolved. Most of the customers prefer to hear specific things, instead of excuses.

Just a single call or an apology mail cannot turn an unhappy customer into a happy one. It takes 12 positive experiences to make up for one unresolved negative experience [Source: Understanding Customer by Ruby Newell-Legner]. So you need to follow up.

For a proper follow-up, you need to understand, monitor and track the complaint. Ask as many questions to the customer that you need to clarify the basic problem.

Suitable CRM software will help you to monitor and track the situation. We can get a unique ticket number for each complaint, update the status of the situation, and act accordingly. Hence you will be able to handle multiple problems at a time without overlooking even a single one.

CRM system enables you to reach out the customers directly, so that you can resolve their problem by one-on-one interaction.

Also you can handle online reviews from the same platform that speeds up your response as well.

Get hold of the Opportunity for Improvement

Unhappy customer is an available source of true information about your business. You need this real information, if you want to develop and stand out from your competition. Sometimes it’s good to receive positive criticism from your customers. It helps to build up better understanding and triggers the desire for betterment.

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Unhappy customers are a challenge for any organization. But you now know every complaint is a prospect to minimize future errors. Regardless of how difficult the situations are, all scenarios can be resolved by simply listening, acknowledging and following up with the customer.

Strive toward making your relationships with customers a real “partnership”, rather than just a “business-customer” relationship. Utilize CRM for better infrastructure and customer communication.

Know more about CRM software and try Kapture CRM free trial. For more information call at +91 7899887755 or send an email at

Four Convenient Ways CRM Can Get You Repeat Customers


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While travelling to a new destination, visitors always have a range of accommodation and leisure options. If you are in hospitality industry, you are probably facing two major challenges –

The primary concern is to differentiate the quality of service from the competitors. Suppose you have a resort near Gokarna beach, however, there are other hotels as well, in the same location. How do you sustain in the competition and offer superior service to the visitors? Why do people choose your resort leaving other available options?

The second issue is to get more repeat visitors. People usually like to visit new places. It needs major attraction to bring them back to your hotel again and again. Ordinary hospitality and average service can never make them feel at ease. Here also you need something more to retain your customers.

Now, let’s explain how CRM software can help you address both the above challenges.

  1. Understand Likes and Dislikes of Guests

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, Apple

Hoteliers need to have intense knowledge of their guests’ requirements, activities, and preferences. So that you can deliver excellent hospitality, create value and therefore, stimulatecustomer retention at its highest level.

Each person has individual preference, while outing for a trip. Some people like adventurous trips and some prefer holidays only for relaxation. Likewise, there are differences in room and service requirements as well.

For this you have to understand the likes and dislikes of your guests. That can only be done bytracking their service and product consumption history with a suitable CRM system.

You need to create an exceptional experience adjusted to the guests’ needs to maintain theorganization’s long-term success.


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Below are some quick facts about travelers and their practices-

  • More than 50% of hotel bookings take place online.
  • 3 in 4 travelers agree that smartphones are very important, even crucial.
  • 1 in 3 travelers admit to using smartphones more when they travel than they do at home.
  • Leisure travelers read an average of 6-7 reviews before booking (spending an average of 30 minutes, although 10% spend more than an hour); business travelers read an average of 5 reviews.
  • 30% travelers use mobile app to find hotel details.
  1. Provide Personalized Experience that Makes Their Holiday Memorable

“The easiest kind of relationship is with ten thousand people, the hardest is with one.” – Mahatma Gandhi

Hotel CRM lets you ace this aspect of guest delights with a display of information regarding your guests. These records help you provide a perfect sense of personalized hospitality.

For example, while checking in, the hotel members can greet your guest by name. The attendant can show them suitable rooms, which they will prefer most.

Plus, it also generates accurate reports with every detail, so that you can observe your client’s consumption patterns and provide service accordingly.

A happy guest is the future asset of your hotel business. Suppose you visited Maldives Beach Resort and had a wonderful experience. Your Facebook images can influence your friends to visit the place.

Considerably, 72% travelers post vacation photos, 46% check-in to a location and 70% update their Facebook status while still on vacation.

Besides, more than 50% of customers worldwide made a purchase of service or product based on online recommendation. A CRM facilitates you to monitor the social media channels and alsospeed up responses to online queries and feedback.

  1. Integrate CRM for Superior Infrastructure and Workflow Automation

The first rule of any technology used in a business is that automaton applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

Sometimes it’s difficult to stay updated about your hotel. Yes, it’s possible. If you own a big resort with several branches in different locations, staying informed about everything is really difficult. With Customer Relationship Management software you can have all the information on your dashboard. So, it gets easy for you to record and monitor the accommodation status and other necessary details.

CRM allows you to-

  • Check availability of rooms
  • Maintain a record of all guests & their contacts.
  • Add and edit contact details of guests.
  • Allocate, categorize, and communicate seamlessly with your guests.
  • Store basic details of room & services your guests have opted for.
  • Save significant dates regarding check-in and check-out from the hotel.

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  1. Follow up Guests for Retention and Recommendation

Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” –  Chip Bell

Recommendation and publicity are two important drivers for developing travel and tourism industry. With a systematic recording system, you can contact your past customers, inform them about latest offers and discounts, and send auto-generated and personalized mails and messages.

By following up with the old guests, you can be able to add value to them. It reinforces the probability of them coming back and recommendations from their end.

Conclusion :-

Quality is remembered long after the price is forgotten.” – Aldo Gucci

To sum it up, the Hospitality CRM empowers you with maintaining world class services across your Hotel chain. Once this is entirely implemented, scaling the business will become a real deal.

CRM system gives employees day-to-day reports which they can refer to manage and assist guests. It allows them to determine which approaches will lead to satisfy guests and address some usual concerns which they would need to deal with.

Check Kapture CRM for best hospitality service. Now you can avail Kapture free trial to have an idea about the system. For more information call at +91 7899887755 or send email



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Undisputedly, most marketers consider email marketing as the most potent and useful tool in their toolkit. An email subscriber list could provide you with a steady stream of traffic, customer recognition and high value leads.

But recently the email service providers like Gmail and Microsoft have increasingly limited the marketer’s ability to reach the audience through email marketing. This is done through stringent filters that divert non-specific emails to spam and promotions folder. Needless to say, this greatly limits your ability to sell through emails, the one-medium that gives direct access to your potential customers.

As a marketer, your first job would be to rescue your emails from the promotions and spam folder and reinstate them into the subscribers inbox.

Reasons that your marketing emails get flagged as promotional or spam

Whether its newsletter or promotional mails, an average email user receives an overwhelming number of messages each day. For example, an average consumer will receive almost 104 emails on an average day. Yes, it’s staggering!

Needless to say, it’s quite an impossible and uninteresting task for a normal user to go through 104 mails on a daily basis. The email service providers are also aware that it’s quite an unpleasant experience to be served all these mails to the consumer.

Also, a significant portion of the business owners take emails to be an easy and cheap way to market their business. This leads to a voluminous amount of sales-pitch mails that don’t have the intent to serve the user’s purpose. These emails tend to be usually spammy in nature.

A large volume of marketing emails could lead the user to stop using the particular email address. This could involve a change in the email service provider.

As a result, the email service providers like Gmail and Yahoo have stepped-in and established stringent rules to filter and remove all the irrelevant emails. This helps the users to be served with the highest quality emails that may directly serve the user needs and demands.

All emails that fail to get enough user engagement get routed to the promotions or spam folder.

As a result, your emails are now more focussed on customer engagement and not on the number of emails being sent. If you can’t reach too many emails, it simply means that your messages aren’t interesting or engaging to the common user base.

Understand the rules of email marketing

If you are using emails as a means of customer acquisition, you might have noticed the sharp drop in the number of emails that actually reaches your audience and the resulting number of leads.

Just sending mass advertising mails will generally fail the spam filters. As a result, your emails may get blacklisted into the promotions folder as the first step. Afterwards, if your emails follow the same nature, they will be getting flagged as spam.

In the earlier era, this could be the equivalent to the post master dumping the promotion mails into the pond.

Similarly, your mass sales emails are automatically sent to the spam folder.

As a result, neither of them gets read.

Humour aside, this has led to a situation where the mailers can’t be trusted as a genuine source of leads.

In order to remedy the situation, you need to understand the underlying rules of email marketing.

I have briefly outlined them below:

  1. Emails should be minimalistic – Highly visual and design-oriented emails are an absolute ‘No’, unless you have a large following

  1. Ensure that you have permission to email the right users – Sending unsolicited mailers is an easy way to get flagged as spam by users

  1. Follow the logic of headline and email content – Ensure that the mailer content matches your content headline. In case of incongruence between the headline and email content, the email algorithms are smart enough to recognize and penalize your particular email sender IP, Domain etc.

  1. Include your address – include the sender address that lets your consumers reply to your mail. The address lets you include diverse addresses such as senders email, content and different interactions.

  1. Include unsubscribe button – If you have to choose between being marked as spam or losing a subscriber, having a one-reader-less is always preferable. Always, include your unsubscribe button in a highly visible area.

In short, your emails should be able to engage and communicate with your prospects along every step of the way. If you want to learn more, the campaign monitor provides a detailed list of different factors that determines the success or failure of your e-mailer campaign.

In short, the road to your consumers’ inbox is genuinely about being smart and straightforward.

Below, we will discuss three steps to rescue your emails from the spam/promotions folder and how to in-turn, achieve maximum visibility.

Segmenting and strategize your emails list

As obvious as it is, the primary goal of your marketing emails is to be opened and read in the user’s inbox. You need to maximize the probability of achieving this successful outcome.

As a marketing person, you need to understand the diverse aspects that may help you understand your consumers.

The customer segmentation is a great way to achieve this goal. This involves collecting and segregating the collective emails into specific lists.

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You should also understand the different pain points associated with particular emails. You also need to obtain specific information tailored to that specific user.

This helps you to meaningfully manage your entire consumer base based on the right segments. Afterwards, you can send specific messages that cater to the specific requirements of specific audiences.

This will increase the reach and correspondence with each of your emails. If you can establish a successful correspondence with an audience, it will proportionally increase the chances of your emails getting read and responded.

Increasing the engagement/emails

As we have already discussed, the ability to appeal and engage your audience can make or break your campaign. You need to make sure that each of your campaign plays its part to increase the engagement.

The email engagement has become a watchword for a mindful marketer. You need to take proactive steps to increase the engagement per email and campaign.

Let’s assume that you are running your campaign based on segmented email list.

Getting more engagement could mean many things – higher open rates, higher click through rates, getting more emails read, managing the campaign frequency; all these different factors help you understand, the way your emails appeal to your customers.

An email campaign platform such as kapture CRM lets you manage and evaluate the entire campaign performance metrics. You can measure the relevant open and unique clicks for a particular channel.


This helps you run and manage nuanced campaigns that help you maximize these different relevant metrics.

Take away:

The takeaway is simple and straightforward!

If you want to compete in the search results, you need to invest in high quality SEO process. If you want to increase website conversions, you should make it easier for your customers to buy from your business.

If you want your emails to reach your recipient inbox, you should make it really engaging and highly targeted. A CRM platform lets you closely understand your customer preferences and requirements. It also helps you run planned e-mailer campaign that will actually reach your customers inbox at the right time.

Kapture CRM helps you manage this functionality and much more! Learn more about CRM-based email campaign management with us @ +91 7899887755 or Also, try our email marketing platform for a 30-day free CRM trial or try a free CRM demo!

CRM for small business: Generating higher business revenues with greater efficiency



Are you thinking about increasing your business profits?

Well, I have a simple solution!

Imagine that your business currently serves around 25 people. Now imagine that you are able to increase the number of customers to around 40 people/ day. Simple mathematics tells you that you have an immediate rise of revenue by 70%.

If you follow this logic, you could increase your business profits by simply doing more. But this would possibly see your work quality and best employees, walking out of the door. Instead, you should focus on improving the efficiency of your business operations.

The CRM software for small business lets you manage and combine your daily operations. This also enables you to combine different operations that improve your efficiency.

In this sense, the operational efficiency becomes the critical factor that determines your business success or failure.

In this blog, I’ll try to explain the different factors that could undermine or improve the operational efficiency of your businesses. I’ll also try to come through with explaining the impact of a CRM software at deciding the efficiency of your business.

Develop and manage a central business Hub

The concept of a central hub was essentially introduced into the mass market by Steve Jobs through the Apple iTunes software. The concept of iTunes was to manage your entire music experience on a centralized platform . Since then,  iTunes has grown into the world’s most popular music platform. Similarly, businesses, today, critically require a central hub for their business activities.

Whether an entrepreneur or a businessman, you are surely expected to make multiple decisions or multi-task between different tasks, on a daily basis. Now these activities could have a conflicting nature, requiring you to constantly switch between different operations.

A CRM software can help you manage all your business operations from a single platform. This helps you streamline and manage the different aspects of your business activities.

Well, you are likely to ask a simple question at this situation.

Why can’t I just let multiple systems be connected with each other? What makes a CRM system to be more complete and concise?

Measure everything and anything for your business

It’s a common adage that if you can actually measure something, you could obtain the insights, that would lead to improved results.

This is most true when you are running your business operations. As per Pareto principle, 20% of your actions contribute towards 80% of your success. By recognizing this limited 20 % of your actions, you can work towards reinforcing and expanding on this 20% of your activities that carry the greatest impact.

You can normally describe the process through a cyclic chain.

  1. Extracting reports
  2. Collecting data
  3. Making insights
  4. Applying into process
  5. Back again to the first step….

A more complex and detailed form of this process is described by Karvy Insights.



Image Courtesy: Karvy Insights

Unlike Google analytics and other 3rd party analytics tool, the CRM platform is integrated into your live business operations. This helps you receive more up-to-date and accurate data. It also gives you a more complete picture of your entire business operations.

Design a workflow based on existing process

Imagine a business that blindly depends on customers coming and knocking on to one’s door? Now imagine a system that can deliberately attune the footfall within a store.

Compared to the two systems, the first system is likely to rapidly run into bottlenecks and friction points. As a result, this business will also likely get a sporadic revenue.

The solution for this dichotomy is that a business should operate based on a definite work flow. This allows the businesses to optimize the activities to generate higher revenue.

All successful businessmen are aware that the secret to scalability is to automate the repeating activities. This involves understanding each part of your business operations. With this information, you can create a workflow that takes care of these different processes.

For this, you need to first understand the actual undertaken activities. Based on CRM analysis, you can separate the entire business chain into pre-sales, sales, post sales and customer service activity.

Based on this data, the CRM system lets you segregate each process into a set of connected activities.


In a razor-sharp competitive arena, all businesses are constantly trying to up-end each other based on prices. Usually, this leads to sporadic fluctuations in the product quality.

It’s an obvious but a difficult solution to improve your customer service through managing the different aspects of your customer management. A CRM system enables you to control the multiple aspects of business operations through a unified platform. This helps you to consistently improve the quality of your business.

Now learn to embed efficiency into your business operations.Contact us at @ +91 7899887755  or You can also experience the power of greater efficiency into your business operations by signing-up for a  30-day free CRM trial.

How Mobile CRM Can Benefit Your Startup Business


India’s startup ecosystem continues to increase at a rapid pace. Now we have nearly 19,000 technology-enabled startup companies, according to Economic-survey 2015-2016. However, despite the innovative ideas and groundbreaking projects, many businesses struggle to survive the competition, and many are eventually forced to shut down.

Accepting the challenges, many companies are now using Customer Relationship managementsoftware and getting wonderful benefits out of it.

As per the latest survey by Trackvia, successful implementation of CRM software can boost sales revenue by 41% for per salesperson and can enhance customer retention by up to 27%.

Office-based CRM systems are powerful tools for small businesses, but once you get outside the office, you will be completely disconnected from the affluence of your CRM tools.

That is the way sales-based startups face maximum problems regarding information management, client communication and team collaboration. Opening up your laptop to log in to a casual chat with your client is not a convenient option all the time, especially when you are out for a meeting.

Having your sales team equipped with a mobile CRM can benefit you to a large extent.

Quick facts about mobile CRM
  • Not only is the CRM industry growing at a rapid pace, but Mobile CRM is expected to grow by 500%, with more than 50% of business rolling out or piloting mobile CRM. (Source- Gartner)
  • Mobile access to a CRM increases sales force productivity by an average of 14.6% with a further 3 in 10 mobile CRM users reporting productivity improvement of more than 20%. (Source- Nucleus Research)

  • Companies that have mobile CRM enabled had a much higher percentage of reps achieving their sales quotes. (Source: Super Office)



Selling on-the-go

CRM software is nothing but the backbone of a sales team. They need to access different marketing and sales tools, even if they are outside the office. Without a mobile CRM this could not have been possible at all.

Going out for a meeting with a mini-office in your pocket will surely give a higher level of confidence. You can carry out the selling process any time, no matter where you are.

All time access to updated information

Imagine the common scenario of a company with a decentralized sales force – while attending a meeting you suddenly need some information to show your client. You called your team members, and asked them to send a mail attached with the documents, and waited a long time expecting to receive the mail from the office.

Logically, you simply can’t waste your time like that. It certainly leaves a bad impression on your client and for this you may not get your expected closure.

With a mobile-enabled CRM system you can access updated client information, product information, brochure and everything in just a click.

Besides, the information comes with an organized form, making things easy to figure out. And the best part is that its limited access completely confirms the information security.

Real-time reporting

If you or one of your sales team members completes a transaction on the meeting site with a client, you may need to return to the office to update the MOM or transaction details into the system later on. This type of delay slows down the process.

While running a startup company, you need a superfast selling process. With a mobile-enabled CRM, you can simply update all records from your smartphone or tablet while you’re there with the customer. These real-time updates will show up on the dashboard, so that your co-salespersons and the executives can instantly know about the work progress.

Shorter sales cycle

From the previous points, by all means a CRM can successfully cut down the sales cycle, rescuing you from the exertion of long sales cycle. It streamlines your team efforts with technological tools to prevent you from unnecessary delay.

Collaboration on the peak

A startup company always needs a fully organized and coherent sales team. They need a platform, where they can chat, share, report and make big decisions instantly.

CRM gives you the right opportunity to enhance your team collaboration. With its inbuilt chat facility, you can share anything with your team, be it an image, video, audio or a document. Form a group or go for one-to-one interaction – with your CRM you can resolve any team or client related issues immediately. You do not need to call for a meeting or individually call people and ask their problems. You can interact with multiple employees directly through your mobile CRM app.
[Find more on team collaboration, with mobile CRM – 5 Applications of Mobile CRM to Achieve 5x Sales Results]

Also, it gives you the opportunity to maintain and track the performance and work progress of your employees.
Most importantly, your CRM tools will always take care of your data privacy.


Ultimate customer engagement

With your CRM in your pocket, you can contact your client whenever you want. The integrated social networks and other systems will help you to answer the customer queries, mails, social media comments and feedback.

By giving prompt response to customers’ inquiries and feedback, you can achieve remarkable customer engagement and brand loyalty.


With the upswing of mobile computing, cloud-based data networks and smart devices, companies now understand that anything that can be done digitally in office can also be accomplished effortlessly on the go. So, why not with your CRM?

Having a Mobile CRM is no longer optional.

Utilizing mobile CRM you can manage a prospective business in your sales funnel. You can make opportunities to define the prospect of your business, manage pipelines and related activity circles, and make certain the accuracy of sales forecast.

For more information on mobile CRM visit Kapture CRM. We provide CRM demo and you can get30 days CRM free trial for your company. Contact Kapture team at +91 7899887755 or send your inquiry at



From producing new prompts letting the big dog eat, the whole deals process can turn out to be long and depleting. In this, one wrong move could flick your whole ‘place of cards’ tumbling towards ground.

Each businessperson, paying little heed to the business, item, or aptitude level, commits errors. Furthermore, from their missteps they learn new thing about supporting and transforming their leads into circumstances.

Be that as it may, there are some regular slip-ups that even prepared campaigner could confer in the midst of their business profession.

While having a unified methodology is fundamental, you additionally need to comprehend that each lead is distinctive. It is urgent to have the adaptability to approach each lead independently. Likewise, you can state that diverse business people have distinctive strategies.

These three basic oversights could stop sales representatives dead on their tracks. It could be effortlessly maintained a strategic distance from and could even transform into solid focuses on the off chance that you precisely arrange and watch an unmistakable offering design with customers.

Botch 1: Messing-up the Follow-up Routines

While supporting quality leads, you ought to know the noteworthy estimation of catch up with the prospects, keeping in mind the end goal to pick up their trust and speedup the real change handle.

Basically, the lead sustaining is frequently includes picking up the trust of prospect and quickening their genuine change.

[Learn more about the significance of follow-up calls here – The Key to Increasing Your Sales: It’s All about Following-up]

However, even in the wake of being made mindful of the energy of development or profiting from arranged client development, business people much of the time neglect to execute legitimate follow-up conventions. They wind up either staying away from a specific lead or too much ringing a specific high esteem prospect.

In both cases, you could self pulverizing your prospects enthusiasm for your item/benefit.

There are mostly two purposes for it-

  • Not having complete track on deals leads
  • Unnecessary work stack – excessively numerous gatherings to go to and an excessive number of calls to do

Internationally, every businessperson can identify with this circumstance. Due every now and again getting substantial workloads and at the same time taking care of different customers, all business people experience the ill effects of the absence of future prospect arranging.


Missing follow-up calls can back off change handle and seriously influence your transformation rates. All the more vitally, it can influence your general customer connections.

That implies loss of extraordinary possibilities and opportunity that can restrict you to get right ROI.


Despite the fact that the issue is grave, you can’t envision how straightforward the arrangement is. Keeping track on scratch pad and keeping up a contact book is excessively old, making it impossible to stay aware of this focused industry.

Rather than keeping mental tab on every client, you could utilize and the call administration framework. This helps you assess the advance and orchestrate a call at an inclined time.

This permits you to deal with every client connections with the goal of driving last changes. You can likewise set the correct recurrence and method of inner correspondence.

By having a call administration framework, you can kill the pointless issues that could influence your business procedure.

Then, you can likewise refresh your day by day assignment on your CRM dashboard. With this framework, your whole group can team up on keeping any potential gets to be passed up a great opportunity of the work process. This will deal with your feverish timetable and give a reasonable comprehension about dealing with your work day.



Botch 2: Lack of Information

Continuously, even the most united customer gatherings are a thing of uncertainty.

Consider that you are going to a prospect. Presently your customer approaches you for an insight about your item and you aren’t learned or don’t convey the record about that specific matter.

Or, then again assume, abruptly a customer calls you and gets some information about the status of his/her enquiry and you don’t have any hint about the past discussion, since that last call was taken by another person.

Both of these are extremely normal in deals and advertising associations.


Absence of data is the real cause behind all the misconception amongst customer and organization. While lucidity of data can support the associations with trust and steadfastness, shallow item exhibit and misty contract can prompt indispensable blunder of correspondence.

Absence of data among your workers can influence

  • Organization notoriety
  • Lead era prepare
  • Lead transformation rate
  • Cooperation
  • Office condition and culture


Yes, even this issue has a simple arrangement. Furthermore, similar deals CRM programming can bail you out of the circumstance.

Its profitable application gives you the chance to refresh all the data accumulated about your customer; you can even raise ticket for every dissension or enquiry to catching up the status. All the colleagues with access to the dashboard can see and act in view of the refreshed data.

In addition, you can have a different area for transferring your stock and get to those information from your portable CRM application, with the goal that you can show to your customer while having a meeting outside the workplace.


Botch 3: Ignoring the Sales Pipeline

Is it true that you are mindful of your high ROI lead sources? Do you know what your future deals prospect is?

Being unmindful of your business pipeline can seriously cost you. Be that as it may, this issue is fairly not quite the same as the other two. Since, the business pipeline administration is a more noteworthy worry of offers officials, it has huge part in lead era and change.

44% of the organizations think they are inadequate at dealing with the business pipeline. Despite the fact that it helps you to get legitimate deals gauge, exact thoughts regarding the status of the arrangement, noticeably recognize hot, frosty and warm prospect, and present a reasonable vision about your business.


Overlooking deals pipeline can straightforwardly impact on your ROI. Appropriate deals pipeline administration helps understanding the nature of leads. Deals reps have a tendency to dismiss the open doors they ought to be seeking after, when they squander so much time pursuing poor arrangements.

At the point when your vision is blurred by poor leads, you’ll invest 90% of your energy separating through awful arrangements to attempt and locate the ones to mentor on.


A specialized issue ought to dependably have a specialized arrangement. Just a legitimate deals pipeline administration instrument can help you separate amongst poor and great quality leads.

Your CRM dashboard is the best place where you can discover each data about your prospects, position of your lead in the business pipeline. This gives you profitable knowledge about what to do to make the change quicker.



What works for some sales representatives, may not work for you… It is basic to have adaptability and flexibility to experiment with new methodologies and procedures.

As should be obvious these three regular missteps are effortlessly avoidable with your business CRM programming. You don’t have to introduce diverse applications or embrace troublesome procedures to confine yourself from harming your business openings. All you have to use your business administration framework at its full.

Would you like to make your group more grounded and need to beat these business blunders? Visit Kapture CRM and find important components that assistance to build your ROI. Experiment with our 30 days free CRM trial. In the event that you have any question, call +91 7899887755 or send a mail to us at



The Real Estate industry in India is prepared to grasp the business computerization framework. Alongside all business ventures, Real Estate is additionally confronting a colossal turmoil and operators are ceaselessly embracing new innovations to stay aware of the expanding market requests.

Indian land designers need to change their client benefit procedures because of the accompanying reasons:

  • New standards and directions in land industry
  • Rising clients’ desire
  • Expanding rivalry

With moment access of data and shoppers winding up noticeably more quiet with offering their own particular houses and properties, the Indian land industry is squeezed hard in staying aware of the moving tide. Reacting to the progressively very much educated purchaser base and, remembering the reality of globalization, our land engineers have changed gears and acknowledged new difficulties.

That is the reason you can see the rising notoriety of Real Estate CRM in our nation. Dealers are searching for Real Estate CRM custom-made particularly for their industry needs.

Small and mid-sized brokers are the ones most benefited from CRM for Real Estate.



In this current circumstance, where the whole market is totally client driven, both little and huge financiers require Customer Relationship administration programming so as to maintain in this aggressive market economy.

The CRM programming not just begins working from the day a purchaser and specialist go into an understanding, additionally it gives significant experiences to produce more leads and change over them into business openings.

It gets convenient venture data

Such a large number of individuals are currently putting resources into land thus many individuals are pitching their properties to have new ones. Indian land industry is normal the development of 7.0% this year, as indicated by Thomson Reuters.

In this expansive industry, you have to outfit new strategies and incorporate solid data administration apparatuses with your framework. Apparatuses that can remind you the arrangements, day by day undertakings, indicate case the purchasers’ data, and every one of the information about properties and contracts.

Apparently, the purchasers having the capacity to get to data that they have to settle on more consistent choices, it’s trimming down the significance for the less educated intermediaries.

Shrewd land businesses are grasping these mechanical advances and utilizing new CRM instruments to survive. While, others are adhering to the conventional systems and old strategies, since that is the way arrangements and handover forms have dependably been finished.

Ponderously however, history has demonstrated on numerous occasions, wistfulness is not really a decent plan of action — regardless of which industry you have a place.

With the reasonable venture administration programming you can add extend agenda to take after the advance of a specific arrangement, yet can keep up the data security at its full. Coordinating a date-book with your CRM framework, you can keep track on present and up and coming occasions, arrangements and gatherings.


It improves the execution and handover handle

The land CRM framework can record every one of the installments as and when gotten from the purchasers. It even can help following the portion procedure, since purchasers for the most part pay high sums for their properties in portions. With Real Estate CRM it is probably going to make an installment logbook, staying with agreement with the’s money related systems.

This will help the engineers to produce additionally request letters and make exact reports on installment prepare. In this way, in the long run the handover procedure will get less demanding with the lucidity of installment structure and right records.

Other than this, CRM permits an all encompassing and composed approach for determining and planning.

Inside the land lifecycle, the financier needs to speak with the purchaser much of the time, be it request letters for installment, turning point culmination, or support related interchanges. A little mistake here can make an extreme harm customer connections.

With CRM frameworks, you can appreciate every one of the benefits of promoting and deals computerization. CRM apparatuses permit you to design and produce mechanized interchanges through email or portable messages. With this you can invest with a tolerable indication of the exchanges which occurred in your purchaser’s record.

It gives apparatuses to keep up administrative consistence

In current circumstance, Indian land area is confronting an extraordinary weight of controls, because of the presentation of RERA Act. As indicated by this demonstration, all the land engineers and promoters need to complete venture points of interest, for example, design, arrive subtle elements, endorsements, laborers and the evaluated finishing calendar of the venture with the controller and additionally the purchaser.

On a shorter note, the current spending plan (2017) likewise makes amazing energy in Indian realty area. Being the second-greatest work generator, after horticultural area, designation to PradhanMantriAwasYojana expanded from Rs. 15,000 crore to Rs. 23,000 crore in Indian land area. Advance, the Government has certified its expectation of developing 1 crore rustic houses by 2019.

Along these lines, it is the perfect time to acknowledge the difficulties and welcome the open doors and make greatest benefits utilizing right advancements.

CRM programming use the network among the purchasers and financiers and aides creating gives an account of an everyday schedule. Therefore, it abbreviates and streamlines the work procedure so you can accomplish quick venture finish. Composed and portioned data on CRM dashboard which will help you to systematize your work process, with the goal that you can keep up the direction, yet hold your income.

Completing words

What’s more with the over three, land CRM framework streamlines the client enquiry following from begin to conclusion, building up a business channel and further gives ongoing perspective of it. With every one of its elements and applications, your CRM programming offers you the ideal opening to get into the focused on client section and get the correct chance to expand your benefit.

With the progressions, today’s realty segment has turned out to be completely develop to embrace the business computerization prepare. Find out about Real Estate CRM programming visit Kapture CRM and encounter the CRM demo. You may likewise attempt 30 days free CRM trial. For any enquiry contact our group, call +91 7899887755 or send a mail to us at