Application of CRM software in E-commerce: Increase sales with better Customer Management


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If you are in E-commerce business, achieving higher traffic and more purchases are likely to be your primary objective. And, this is more than enough to make your head spin. Besides, you have to deal with thousands of issues related to shipping, delivery, product return, customer queries, product disputes, so on and so forth.

The market transformed dramatically in the past decades. We are now in the power era of consumers. Today customers have hundreds of options available online. 36% of online customers spend more than 30 minutes deliberating before a purchase.

You can reasonably assume that this time goes into making price and product comparisons you’re your competitors.

So, the competition is on the pick. Customers are positioned to decide which company will thrive and which one will bite the dust in the market melee.

A CRM software recognizes customers as a significant asset of the company and maintaining strong customer relationship should be the fundamental course for any business.

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Measure all the incoming Data to understand your customer

By integrating a CRM platform, you can record and structure all sources of customer information. This includes purchase history, preferences, geography etc.

An E-commerce CRM can help you maintain this dynamic data that relates to all consumers. This includes address, phone numbers, purchases, delivery data, and mode of payment, refunds and many others. A CRM makes it easy to reply over any customer queries on shipping, delivery and product return.

CRM can greatly improve your efforts to manage customer data, once they have signed up, ordered, or bought from the site. With solutions like notifications, discount alerts, and updates for order tracking and shipping – you can see how bulk text messaging has a place in the CRM system.

It’s possible to record all the updates of interaction with customers. So, the customer service executives can track the enquiry or instantly catch up with any customer communication.

Live Chat Facility with CRM Software

Sometimes product descriptions are not enough to convince the customer to make a purchase.57% of the visitors reported abandoning a site due to lack of information. While 88% of customers said that a live chat facility made their digital experience better.

A live chat option helps you harness the initial interest into a definite purchase. This includes instant response to customer queries and thus reduce exit rate of traffic. You will also be able to make more appeasing product suggestions to the target audience.

Personalized Offers Based on Buying History

Now, what is personalization? People generally use this term while giving people a customized shopping experience based on their buying behavior, interest zone, demographics and psychographics.

CRM software helps you gather valuable information about customers’ buying history, so that you can understand their interest areas. By tracking the purchasing pattern, the source through which they entered and how many time they have entered, you can offer shoppers personalized discounts, suggestions and deals.



For example, consider that you have a grocery shopper, who frequently purchases fruits. By segmenting a personalized email that advertises new stocks or product discounts, you can instantly increase the response rates.

Similarly, you can suggest new released thriller books by sending personalized mail to a thriller lover. An online book store can advertise a personalized discount on Dan Brown’s Angels and Demons, which could potentially inspire him/her to make the purchase.

If you know a repeat visitor has checked a particular product/service, you can entice further action by presenting a voucher or discount coupon to enhance loyalty.

According to a survey conducted by Experian, 61% of brands are now using personalized esperience to build customer loyalty.

Initiate After-sales Customer Engagement

Customer retention is a vital component of after sales service. With all the required information available on your fingertips, you can provide better service after sales. You can now not only address shopper concerns regarding orders, product information and inventory, but also increase sales by recommending products to your customers.


Increase Sales Opportunities and Maximize Revenue

A CRM benefits you by creating dynamic online catalog and initiating direct customer interaction. Let’s see how Customer Relationship Management software helps to reinforce online sales –

  • It simplifies the way of updating new products, models, prices, description, discounts and offers.
  • It leverages cross- selling promotions and up- selling opportunities.
  • Search faction enables visitors to search and find what they want – allows them to view products with certain features, like color, size, style and model.
  • It helps to increase loyalty that strengthens long term relationships with customers.
  • It provides a convenient platform to interact with customer, resolve their queries, take their feedback and finally, gain their confidence.
CRM helps to reinforce online sales
Conclusion :-

In a competitive E-commerce market, a CRM software could be your data goldmine. By collecting all feasible customer data, you can create a 360 degree view of your prospects and customers. This will give you the insight to increase your future sales opportunities. In the other hand, better communication and excellent customer support ensures better buyer incentives and long-term customer relationships. This also increases the probability of acquiring more first time customers.

Meanwhile, the CRM is also not a closed and fixed system. It needs to be constantly reformed and developed to meet current and future business requirements.

Kapture CRM offers a comprehensive process automation platform that caters to your online business requirements. Try Kapture free CRM trail. For any query and information, contact at +91 7899887755 or

Four Smart tips to improve your direct sales outcomes



Do direct sales still matter or is it just a part of the old system that needs to be removed.

In most organizations, direct selling remains the significant part that determines the ultimate turnovers. If you can master the direct sales process, it will instantly get you more customers and higher revenues.

If you get really good at direct selling, it means lesser hardships at achieving the targets. It also helps you build and nourish better customer relationships. However, being bad at direct selling will lead to directly opposite results.

In this blog, we will look into the different aspects and characteristics of the direct sales process.

Direct Selling is a Prime customer acquisition channel

Whether you’re selling a physical product or software, the direct sales is an important part of your business. Even as your initial touch point with the prospect is through email or website, you will probably need a direct meeting to actually realize the final transaction.

This keeps the direct selling as a critical phase for all your sales funnels.

If you aren’t good at this phase of your sales process, it’s likely that you will suffer a significant drop-off at this part of the sale.

Also, the direct selling is a combination of multiple skills. Typically this includes negotiation, presenting a convincing demo or some other closure defining activity. Otherwise, you are likely to end-up watching the majority of your sales opportunities fail immaturely and bite the dust.

For this, you need to be attuned to realize all the direct selling opportunities that come your way.

Figure out a direct sales approach

In the world of online transactions, you could use elaborate sales funnel and multiple touch points to close a particular sale. But the direct sales take a fast-lane approach that need speedy decision making.

Any sense of inadequacy or inefficiency could easily puncture your chances of closing those sales opportunities. Usually, the direct sales reps need much more data to actually help you close the deals.

This makes the speed and efficiency of decision-making to be the significant aspects of your sales approach. You should be able to tweak your individual decisions to utilize the available opportunities.

A direct sales app like a mobile CRM can help you manage the sales activities at the desired efficiency. This helps you make all the necessary decisions through a single unified platform.



This helps you eliminate point of indecisions or time-lag throughout your direct sales process. The unified system also gives you easy access to product features and consequently better chances of deal closures.

Personalize and manage the customer meetings

In the present scenario, you should deal with an increasingly well-educated customer base. The customers should be well-aware about available market options and the pricing ranges.

By personalizing the existing relationships, you can easily combine and manage the existing relationships.

A normal business process facilitates numerous arenas to collect and personalize your customer relationships. The role of the business would be to utilize and leverage all these numerous touch points.

According to pitneybowes, these are the possible touch points to collect data and build customer relationships.

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If you can properly utilize these touch points, it will lead to better customer relationships and engagement. It’s also a resourceful opportunity to discover revenue generation avenues.

Scaling the number of direct sales meetings

In a competitive arena, the number of sales closed to the meetings attended is always falling.

This requires you to consistently increase the number of sales meetings attended during each day. You should also get your best foot forward in these situations.

This problem could affect the entire organization vertical.

For example, the wall street journal shows that an average CEO spends 18 hours a day on meetings and 20 hours on miscellaneous activity every week.



You can multiply these numbers by 10X for an average sales guy where he needs to collect and figure out all the aspects.

At the end, this limits the ability to efficiently scale the number of meetings. A better daily meeting planner system lets you manage and arrange the meetings throughout the day. You can also radically increase the number of meetings attended each day.

Manage and organize daily negotiations

Typically, the sales negotiations are a normal part of all sales deal. A successful sales negotiation program lets you influence and create multiple opportunities – deal margins, up sell and cross sell opportunities, total product customization etc. It turns multiple aspects of the deal making to your advantage.

As most of the live negotiations are a part of direct sales, you should be equipped to close every deal.

In a successful negotiation, you need to constantly add data and successful deal factors that lead to closure. If you can lead to particular closures, you can accelerate the deals. Otherwise, it will face constant troubles. It may also require a flow of information that facilitate faster decision making.

This requires the direct sales person to come-up with conclusive decisions at the earliest. This is true for small and large organizations alike…

A mobility-based CRM platform helps you streamline multiple parts of the decision making. This also helps you lay-out the process flow that leads to individual decisions.

Take away:-

The difference between closing 10% – 5% of your sales meetings are usually worlds apart in terms of the final generated revenue. A good direct sales team will be able to discover and convert the right opportunities. This is usually achieved by the most agile and versatile sales teams.

Kapture CRM is a mobility-based CRM platform that enables you to navigate the challenges of the daily sales. Contact us to learn more about improving your direct sales @ +91 7899887755! You may also start with a Free CRM demo or 30-day free CRM trial.

How to measure the ROI of your customer service?



If you are a part of an established business, determining and maximizing the ROI is the guiding light towards making the right business decisions. The logic goes that a particular activity that generates the highest ROI should have the highest priority. In this sense, the sales and marketing departments are considered as the most valuable parts for most businesses.

Usually, the customer service doesn’t figure in the primary ROI-generating activities. First of all, can you even comprehensively calculate the ROI of the customer service? There are a number of underlying problems associated with this challenge.

Let me explain!

Let’s first consider the sales.

It’s the overall expense versus overall sales.

Now let’s take the case of marketing.

For an e-commerce venture, it’s the cost of goods sold versus the overall marketing expenditure.

In either of these cases, you can calculate the ROI by a simple mathematical formula.

Measuring the ROI of Customer Service

As you may have already guessed, you can’t find the ROI for customer service by a simple and straightforward graph or formula that will show the total return on your customer service. This is because the customer service has a much wider impact over the overall business operations. You can also run into trouble if calculating the total impact of a customer service.

Rather, in order to calculate the ROI, you need to consider the different activities that are impacted by customer service. By strengthening these ingrained business activities, you can improve the overall efficiency of your business operations. In this blog, we will cover some of those activities that get practically infused into your business operations.

Increasing the customer retention

It’s a public secret that successful organizations don’t reach their revenue goals through closing new deals, but through retaining the existing customers. The most successful companies typically have high customer retention rates.

According to online data aggregator marketing profs, the marketing or advertising agencies look at these different aspects to manage their business.

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Image Courtesy: Domus Client Needs Poll

Basically, the clients expect businesses to understand their objectives, consistently come-up with innovations and deliver new ideas.

The studies in other fields have shown very similar trends for customer expectations.

 Identifying the daily inefficiencies for businesses

For a modern business, all the business operations should be closely co-related and interdependent. Most businesses suffer from having an inadequate process flow that fail to address the individual parts.

If you can improve an individual part of your business process, it will lead to overall process improvements.

By having a proficient customer service program, you can effectively evaluate the multiple aspects of your customer service.

This includes

  1. ROI of your marketing programs
  2. Discovering up sell & cross sell opportunities
  3. Optimizing different operations
  4. Evaluating employees

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A customer service suite will successfully recognize the individual processes that improves your overall business.

 Decide on your base for user research

User research is a powerful game changer. A well-tweaked user research enables you to manage your business situations, gain customer attention, and evaluate market opportunities. In short, it helps you evaluate and manage the diverse way that lands a customer purchase.

Customer experience is the way to manage and divert these business opportunities.

The customer service could be your natural strategy for user research.

The Kapture CRM software facilitates storing the different customer information on a centralized data base.

This makes user research into a normal part of your daily business process. It helps you collect insights and manage your business process.

Collectively, it helps you understand your customers and give better direction to your marketing and sales operations. The platform adds different customer types into a common database.

This helps you aggregate and filter the customers based on the right parameter.



If there is some feature or service that your customers repeatedly request, incorporating that particular package will lead to more sales. Consequently, this will generate higher ROI.

They help you to be attuned to the reality of the marketplace and organize the different needs of the market.

Minimizing bad customer Experiences

In recent studies and surveys, customer experience has trumped the alternate operations as the chief revenue generators.

If you can deliver great customer experiences, it will generate higher sales. By 2020, it’s even expected to overtake product and price as the key differentiator.




The key to providing a great customer experience is to humanize your business interactions. In the modern era, it can be possible only through a great customer service.


It’s usual to see the customer service taking the backseat to the more direct ROI-impactful activities such as sales, marketing, advertising etc…. Even if you decide to be careful about counting and account for customer service ROI, you are most likely to only get a limited picture.

The key to selling customer service to oneself or to the management depends on understanding these diverse impacts.

A service CRM platform helps you understand and manage the different aspects of your customer service interactions. The comprehensive 350+ reports cover the diverse correlations within your business process. In this, the service platform helps you measure the true impact of customer service.

Learn more about easy ways to improve our customer service. Contact us @ +91 7899887755 You can also sign-up for a free CRM demo or 30-day free CRM trial

Converting Challenges into Opportunities: Manage your customer Feedback with a CRM software


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One of the main challenges of business-customer relations is about dealing with negative feedback. Customer service has always been a central part of developing brand loyalty. In fact it is the heart of a business model that allows a business to thrive.

It’s easier than ever for consumers to openly share brand experiences. Now they are also using online portals and social channels to express their resentment. But, the way you reply to unhappy customers will decide what they say about your brand afterward.

Major Crisis Scenario’s Faced by the Executives

Suppose your cafe receives a negative review with just 1.5 rating on Zomato. Or someone raises quality issue against your brand by calling the customer service executive. What will you do then? How will you react?

These are the main paths that businesses usually tend to take after receiving a negative review.

  1. Respond to the query at the earliest and reach a resolution.
  2. Try to bury the bad review with an avalanche of manufactured self-written positive reviews.
  3. Reply the thread with a ‘meah’ let us know more.
  4. Forget the platform and promote the website on other forms.

Except the first solution, all the other paths will gradually increase your issues further down the line. Responding to customer queries will give you actual customer insights and wisdom.

Below are the basic situations that may incite a customer complaint.

  • Outages
  • Security Breaches
  • Product Bugs

These are all immediate problems that demands immediate resolution.

In the usual circumstances, the crisis response in medium to large scale business takes the following turn.

Most people accept the infrequent humanly errors or system faults. By truly listening to the unhappy customers, you can make the most satisfying outcome possible.


Getting customer Response is vital

Giving response is extremely important, especially for the negative review or complaint. Some customer service executives tend to avoid negative feedback, as it shows up customer dissatisfaction openly. But, each dissatisfied contact is potentially an asset for your organization and a crucial referral source – if you are willing to listen.

  • Resolve a complaint in customer’s favor and they will do business with you 70% of the time.
  • Happy customers, who get their issue resolved, tell 4-6 people about their experience.

Most unhappy consumers don’t even bother to complain, they just silently quit your business. For each customer complaint online, there is at least 26 other customers, who remain silent. No matter the size of your company, customers who complain are giving you the chance to keep them engaged.

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This can be achieved by having an efficient helpdesk software. The helpdesk software lets you collect all social queries to be streamlined on a single dashboard.

This allows you to view and respond to a large pool of customer queries. This way, your service team need not complain about the frequently incoming social queries.

Switch Your Thinking from Dealing with a Complaint to Handling a Concern

Behind your consumers’ complaint is likely a genuine concern that you can help them with. Emphasis on the concern and a way out will come more easily.

In order to avoid losing customers, you need to make it easy for them to complain. Let them know their criticisms are welcome. A complaining consumer cares enough about your brand to at least bring the issue to your attention. So, always thank the customer for taking out time to complain.

Make Your Customers Feel Heard



According to the American Express Survey, 67% of customers usually hung up the phone out of frustration. Listen to them carefully and empathetically – let them know you understand their feelings and you are taking them seriously.

While having one-on-one conversation with the client, some little, yet important things should be remembered. Customer service executives only care to ask for the customer’s name 21% of the time. It is important to show respect with a few basic conducts.

We all like to feel special and appreciated. It can be done easily by acknowledging not just the facts faced by the customers, but also how it made them feel.


Give Personalized Attention- Then Follow Up

Personalized attention is the first thing that a complaining customer needs. Then they expect that the company would spontaneously reply back or follow up the situation.

Clarify, to the best of your knowledge, what happened and why it happened. Then make it clear what you plan to do about it and give an exact time line by when it will be resolved. Most of the customers prefer to hear specific things, instead of excuses.

Just a single call or an apology mail cannot turn an unhappy customer into a happy one. It takes 12 positive experiences to make up for one unresolved negative experience [Source: Understanding Customer by Ruby Newell-Legner]. So you need to follow up.

For a proper follow-up, you need to understand, monitor and track the complaint. Ask as many questions to the customer that you need to clarify the basic problem.

Suitable CRM software will help you to monitor and track the situation. We can get a unique ticket number for each complaint, update the status of the situation, and act accordingly. Hence you will be able to handle multiple problems at a time without overlooking even a single one.

CRM system enables you to reach out the customers directly, so that you can resolve their problem by one-on-one interaction.

Also you can handle online reviews from the same platform that speeds up your response as well.

Get hold of the Opportunity for Improvement

Unhappy customer is an available source of true information about your business. You need this real information, if you want to develop and stand out from your competition. Sometimes it’s good to receive positive criticism from your customers. It helps to build up better understanding and triggers the desire for betterment.

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Unhappy customers are a challenge for any organization. But you now know every complaint is a prospect to minimize future errors. Regardless of how difficult the situations are, all scenarios can be resolved by simply listening, acknowledging and following up with the customer.

Strive toward making your relationships with customers a real “partnership”, rather than just a “business-customer” relationship. Utilize CRM for better infrastructure and customer communication.

Know more about CRM software and try Kapture CRM free trial. For more information call at +91 7899887755 or send an email at

Four Convenient Ways CRM Can Get You Repeat Customers


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While travelling to a new destination, visitors always have a range of accommodation and leisure options. If you are in hospitality industry, you are probably facing two major challenges –

The primary concern is to differentiate the quality of service from the competitors. Suppose you have a resort near Gokarna beach, however, there are other hotels as well, in the same location. How do you sustain in the competition and offer superior service to the visitors? Why do people choose your resort leaving other available options?

The second issue is to get more repeat visitors. People usually like to visit new places. It needs major attraction to bring them back to your hotel again and again. Ordinary hospitality and average service can never make them feel at ease. Here also you need something more to retain your customers.

Now, let’s explain how CRM software can help you address both the above challenges.

  1. Understand Likes and Dislikes of Guests

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, Apple

Hoteliers need to have intense knowledge of their guests’ requirements, activities, and preferences. So that you can deliver excellent hospitality, create value and therefore, stimulatecustomer retention at its highest level.

Each person has individual preference, while outing for a trip. Some people like adventurous trips and some prefer holidays only for relaxation. Likewise, there are differences in room and service requirements as well.

For this you have to understand the likes and dislikes of your guests. That can only be done bytracking their service and product consumption history with a suitable CRM system.

You need to create an exceptional experience adjusted to the guests’ needs to maintain theorganization’s long-term success.


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Below are some quick facts about travelers and their practices-

  • More than 50% of hotel bookings take place online.
  • 3 in 4 travelers agree that smartphones are very important, even crucial.
  • 1 in 3 travelers admit to using smartphones more when they travel than they do at home.
  • Leisure travelers read an average of 6-7 reviews before booking (spending an average of 30 minutes, although 10% spend more than an hour); business travelers read an average of 5 reviews.
  • 30% travelers use mobile app to find hotel details.
  1. Provide Personalized Experience that Makes Their Holiday Memorable

“The easiest kind of relationship is with ten thousand people, the hardest is with one.” – Mahatma Gandhi

Hotel CRM lets you ace this aspect of guest delights with a display of information regarding your guests. These records help you provide a perfect sense of personalized hospitality.

For example, while checking in, the hotel members can greet your guest by name. The attendant can show them suitable rooms, which they will prefer most.

Plus, it also generates accurate reports with every detail, so that you can observe your client’s consumption patterns and provide service accordingly.

A happy guest is the future asset of your hotel business. Suppose you visited Maldives Beach Resort and had a wonderful experience. Your Facebook images can influence your friends to visit the place.

Considerably, 72% travelers post vacation photos, 46% check-in to a location and 70% update their Facebook status while still on vacation.

Besides, more than 50% of customers worldwide made a purchase of service or product based on online recommendation. A CRM facilitates you to monitor the social media channels and alsospeed up responses to online queries and feedback.

  1. Integrate CRM for Superior Infrastructure and Workflow Automation

The first rule of any technology used in a business is that automaton applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

Sometimes it’s difficult to stay updated about your hotel. Yes, it’s possible. If you own a big resort with several branches in different locations, staying informed about everything is really difficult. With Customer Relationship Management software you can have all the information on your dashboard. So, it gets easy for you to record and monitor the accommodation status and other necessary details.

CRM allows you to-

  • Check availability of rooms
  • Maintain a record of all guests & their contacts.
  • Add and edit contact details of guests.
  • Allocate, categorize, and communicate seamlessly with your guests.
  • Store basic details of room & services your guests have opted for.
  • Save significant dates regarding check-in and check-out from the hotel.

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  1. Follow up Guests for Retention and Recommendation

Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” –  Chip Bell

Recommendation and publicity are two important drivers for developing travel and tourism industry. With a systematic recording system, you can contact your past customers, inform them about latest offers and discounts, and send auto-generated and personalized mails and messages.

By following up with the old guests, you can be able to add value to them. It reinforces the probability of them coming back and recommendations from their end.

Conclusion :-

Quality is remembered long after the price is forgotten.” – Aldo Gucci

To sum it up, the Hospitality CRM empowers you with maintaining world class services across your Hotel chain. Once this is entirely implemented, scaling the business will become a real deal.

CRM system gives employees day-to-day reports which they can refer to manage and assist guests. It allows them to determine which approaches will lead to satisfy guests and address some usual concerns which they would need to deal with.

Check Kapture CRM for best hospitality service. Now you can avail Kapture free trial to have an idea about the system. For more information call at +91 7899887755 or send email



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Undisputedly, most marketers consider email marketing as the most potent and useful tool in their toolkit. An email subscriber list could provide you with a steady stream of traffic, customer recognition and high value leads.

But recently the email service providers like Gmail and Microsoft have increasingly limited the marketer’s ability to reach the audience through email marketing. This is done through stringent filters that divert non-specific emails to spam and promotions folder. Needless to say, this greatly limits your ability to sell through emails, the one-medium that gives direct access to your potential customers.

As a marketer, your first job would be to rescue your emails from the promotions and spam folder and reinstate them into the subscribers inbox.

Reasons that your marketing emails get flagged as promotional or spam

Whether its newsletter or promotional mails, an average email user receives an overwhelming number of messages each day. For example, an average consumer will receive almost 104 emails on an average day. Yes, it’s staggering!

Needless to say, it’s quite an impossible and uninteresting task for a normal user to go through 104 mails on a daily basis. The email service providers are also aware that it’s quite an unpleasant experience to be served all these mails to the consumer.

Also, a significant portion of the business owners take emails to be an easy and cheap way to market their business. This leads to a voluminous amount of sales-pitch mails that don’t have the intent to serve the user’s purpose. These emails tend to be usually spammy in nature.

A large volume of marketing emails could lead the user to stop using the particular email address. This could involve a change in the email service provider.

As a result, the email service providers like Gmail and Yahoo have stepped-in and established stringent rules to filter and remove all the irrelevant emails. This helps the users to be served with the highest quality emails that may directly serve the user needs and demands.

All emails that fail to get enough user engagement get routed to the promotions or spam folder.

As a result, your emails are now more focussed on customer engagement and not on the number of emails being sent. If you can’t reach too many emails, it simply means that your messages aren’t interesting or engaging to the common user base.

Understand the rules of email marketing

If you are using emails as a means of customer acquisition, you might have noticed the sharp drop in the number of emails that actually reaches your audience and the resulting number of leads.

Just sending mass advertising mails will generally fail the spam filters. As a result, your emails may get blacklisted into the promotions folder as the first step. Afterwards, if your emails follow the same nature, they will be getting flagged as spam.

In the earlier era, this could be the equivalent to the post master dumping the promotion mails into the pond.

Similarly, your mass sales emails are automatically sent to the spam folder.

As a result, neither of them gets read.

Humour aside, this has led to a situation where the mailers can’t be trusted as a genuine source of leads.

In order to remedy the situation, you need to understand the underlying rules of email marketing.

I have briefly outlined them below:

  1. Emails should be minimalistic – Highly visual and design-oriented emails are an absolute ‘No’, unless you have a large following

  1. Ensure that you have permission to email the right users – Sending unsolicited mailers is an easy way to get flagged as spam by users

  1. Follow the logic of headline and email content – Ensure that the mailer content matches your content headline. In case of incongruence between the headline and email content, the email algorithms are smart enough to recognize and penalize your particular email sender IP, Domain etc.

  1. Include your address – include the sender address that lets your consumers reply to your mail. The address lets you include diverse addresses such as senders email, content and different interactions.

  1. Include unsubscribe button – If you have to choose between being marked as spam or losing a subscriber, having a one-reader-less is always preferable. Always, include your unsubscribe button in a highly visible area.

In short, your emails should be able to engage and communicate with your prospects along every step of the way. If you want to learn more, the campaign monitor provides a detailed list of different factors that determines the success or failure of your e-mailer campaign.

In short, the road to your consumers’ inbox is genuinely about being smart and straightforward.

Below, we will discuss three steps to rescue your emails from the spam/promotions folder and how to in-turn, achieve maximum visibility.

Segmenting and strategize your emails list

As obvious as it is, the primary goal of your marketing emails is to be opened and read in the user’s inbox. You need to maximize the probability of achieving this successful outcome.

As a marketing person, you need to understand the diverse aspects that may help you understand your consumers.

The customer segmentation is a great way to achieve this goal. This involves collecting and segregating the collective emails into specific lists.

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You should also understand the different pain points associated with particular emails. You also need to obtain specific information tailored to that specific user.

This helps you to meaningfully manage your entire consumer base based on the right segments. Afterwards, you can send specific messages that cater to the specific requirements of specific audiences.

This will increase the reach and correspondence with each of your emails. If you can establish a successful correspondence with an audience, it will proportionally increase the chances of your emails getting read and responded.

Increasing the engagement/emails

As we have already discussed, the ability to appeal and engage your audience can make or break your campaign. You need to make sure that each of your campaign plays its part to increase the engagement.

The email engagement has become a watchword for a mindful marketer. You need to take proactive steps to increase the engagement per email and campaign.

Let’s assume that you are running your campaign based on segmented email list.

Getting more engagement could mean many things – higher open rates, higher click through rates, getting more emails read, managing the campaign frequency; all these different factors help you understand, the way your emails appeal to your customers.

An email campaign platform such as kapture CRM lets you manage and evaluate the entire campaign performance metrics. You can measure the relevant open and unique clicks for a particular channel.


This helps you run and manage nuanced campaigns that help you maximize these different relevant metrics.

Take away:

The takeaway is simple and straightforward!

If you want to compete in the search results, you need to invest in high quality SEO process. If you want to increase website conversions, you should make it easier for your customers to buy from your business.

If you want your emails to reach your recipient inbox, you should make it really engaging and highly targeted. A CRM platform lets you closely understand your customer preferences and requirements. It also helps you run planned e-mailer campaign that will actually reach your customers inbox at the right time.

Kapture CRM helps you manage this functionality and much more! Learn more about CRM-based email campaign management with us @ +91 7899887755 or Also, try our email marketing platform for a 30-day free CRM trial or try a free CRM demo!

CRM for small business: Generating higher business revenues with greater efficiency



Are you thinking about increasing your business profits?

Well, I have a simple solution!

Imagine that your business currently serves around 25 people. Now imagine that you are able to increase the number of customers to around 40 people/ day. Simple mathematics tells you that you have an immediate rise of revenue by 70%.

If you follow this logic, you could increase your business profits by simply doing more. But this would possibly see your work quality and best employees, walking out of the door. Instead, you should focus on improving the efficiency of your business operations.

The CRM software for small business lets you manage and combine your daily operations. This also enables you to combine different operations that improve your efficiency.

In this sense, the operational efficiency becomes the critical factor that determines your business success or failure.

In this blog, I’ll try to explain the different factors that could undermine or improve the operational efficiency of your businesses. I’ll also try to come through with explaining the impact of a CRM software at deciding the efficiency of your business.

Develop and manage a central business Hub

The concept of a central hub was essentially introduced into the mass market by Steve Jobs through the Apple iTunes software. The concept of iTunes was to manage your entire music experience on a centralized platform . Since then,  iTunes has grown into the world’s most popular music platform. Similarly, businesses, today, critically require a central hub for their business activities.

Whether an entrepreneur or a businessman, you are surely expected to make multiple decisions or multi-task between different tasks, on a daily basis. Now these activities could have a conflicting nature, requiring you to constantly switch between different operations.

A CRM software can help you manage all your business operations from a single platform. This helps you streamline and manage the different aspects of your business activities.

Well, you are likely to ask a simple question at this situation.

Why can’t I just let multiple systems be connected with each other? What makes a CRM system to be more complete and concise?

Measure everything and anything for your business

It’s a common adage that if you can actually measure something, you could obtain the insights, that would lead to improved results.

This is most true when you are running your business operations. As per Pareto principle, 20% of your actions contribute towards 80% of your success. By recognizing this limited 20 % of your actions, you can work towards reinforcing and expanding on this 20% of your activities that carry the greatest impact.

You can normally describe the process through a cyclic chain.

  1. Extracting reports
  2. Collecting data
  3. Making insights
  4. Applying into process
  5. Back again to the first step….

A more complex and detailed form of this process is described by Karvy Insights.



Image Courtesy: Karvy Insights

Unlike Google analytics and other 3rd party analytics tool, the CRM platform is integrated into your live business operations. This helps you receive more up-to-date and accurate data. It also gives you a more complete picture of your entire business operations.

Design a workflow based on existing process

Imagine a business that blindly depends on customers coming and knocking on to one’s door? Now imagine a system that can deliberately attune the footfall within a store.

Compared to the two systems, the first system is likely to rapidly run into bottlenecks and friction points. As a result, this business will also likely get a sporadic revenue.

The solution for this dichotomy is that a business should operate based on a definite work flow. This allows the businesses to optimize the activities to generate higher revenue.

All successful businessmen are aware that the secret to scalability is to automate the repeating activities. This involves understanding each part of your business operations. With this information, you can create a workflow that takes care of these different processes.

For this, you need to first understand the actual undertaken activities. Based on CRM analysis, you can separate the entire business chain into pre-sales, sales, post sales and customer service activity.

Based on this data, the CRM system lets you segregate each process into a set of connected activities.


In a razor-sharp competitive arena, all businesses are constantly trying to up-end each other based on prices. Usually, this leads to sporadic fluctuations in the product quality.

It’s an obvious but a difficult solution to improve your customer service through managing the different aspects of your customer management. A CRM system enables you to control the multiple aspects of business operations through a unified platform. This helps you to consistently improve the quality of your business.

Now learn to embed efficiency into your business operations.Contact us at @ +91 7899887755  or You can also experience the power of greater efficiency into your business operations by signing-up for a  30-day free CRM trial.